Social Media Portfolio
Clarkstown hockey before
Before I joined the team, the social media content lacked consistency, creativity and visual appeal. Posts relied on repetitive imagery, making it difficult to capture attention, engage fans and effectively showcase the team's identity. As a result, the content had limited impact and did little to attract new followers or encourage audience interaction.
Between January 11, 2022 and February 20, 2022, the team's social media posts reached an average of just 763 accounts with 154 being the lowest and 2,933 being the highest, demonstrating the need for a stronger content strategy. By creating more engaging, dynamic and visually compelling content, there was a clear opportunity to increase reach, improve engagement and strengthen the team's online presence.
Clarkstown hockey after
After I joined the Clarkstown hockey team, I implemented a more engaging and visually appealing content strategy designed to better connect with fans and expand the team's reach. By creating a wider variety of dynamic content, the team's social media presence became more engaging and attractive to both current and potential supporters.
Throughout the season, the team's posts reached anywhere from 3,596 to 112,000 accounts. In just a few months, the team gained over 400 new followers and averaged 21,748 accounts reached per post. These results demonstrate how a strong visual identity and strategic content can significantly increase audience engagement and overall brand awareness.
